Search Engine Optimisation
Search Engine Optimisation
Search Engine Optimisation (SEO) is a process which assists a website in moving to the top-of-the-list in search engine results. Merely having a website does not guarantee results. One of the most cost effective ways of improving reach and engagement,
SEO can help your website appear ahead of the pack.
SEO is not a one-off thing. SIM’s key to SEO success is the development of an SEO programme that constantly evolves over time to enable a top search ranking, providing a greater return than other forms of internet marketing.
SIM applies a thorough strategic approach to SEO using three key tactics.
- Key search terms relating to your brand and industry are carefully selected, monitored and adapted and added to the ‘magic SEO box’ included in each website SIM produces.
- Content is one of the most important elements in SEO. Original, high quality and interesting content in a website improves search results whilst also providing industry relevancy and authority. In the website design stage, SIM focuses on creating
original and well-researched content that speaks to target customers and drives enquiries.
- SIM also regularly publishes content about your brand to business directories, blogs, social media sites and other relevant web sites. This combined tactical approach allows search engines such as Google to class your site as useful and relevant to
people searching for your brand, products and services.
SIM's On-Page SEO strategy
On-page SEO means optimizing your website for search engines
The definition of website optimization is to make your existing website as per the guidelines provided by Google, yahoo, etc. In brief, On Page SEO services include :
- Visible and invisible keywords in each website page
- Website content with rich keywords
- Keywords in Page titles
- Inter linking and page navigation
- Site map
- Google Webmaster Tools guidelines follow up
Search Engine Optimization needs to be applied for the long term. Many people who are new to website ownership think that getting to the first position and staying there is a cakewalk. Most sites are trying to enhance their ranking for competitive keywords
or keyword phrases. Due to the competitiveness of their niche, achieving the top position and remaining there is nothing but a Herculean task. Although keeping a top ranking is easier than initially achieving it, applying ongoing SEO can do the trick.
Our well-planned on-page SEO help catapults your business to the desired level in the online world.
SIM's Off-Page SEO strategy
Off page SEO is the process of getting quality and relevant recommendations from other reputed websites.
- The process includes reviewing back links for your website, links from industry relevant websites and social link presence.
- The name SEO is evolving and people started calling 'advanced seo' consisting complex web development and analytics tasks.
- SEO becomes increasingly part of a larger marketing strategy. Currently SEO is advancing in different directions in content creation (blogging, writing, video) social networking and ultimately public relation. And businesses can find a far better
way here in propelling themselves. It all depends on your level of Off-page SEO works.
- SIM devise pitch-perfect link building plans that heighten your site's chances online considerably.